Neo Rabbit God
Branding
2017.04-10


In April 2017, I created “Neo Rabbit God”, under the cooperation with Beijing Dashilan Design Community. “Neo Rabbit God” is a series of printing products design, it’s character was inspired from the traditional Beijing rabbit god, a sacred god that can bring children happiness. I summarized the core characteristics of rabbit god. I simplified its outline and made it changeable according to different occupations. I want to change the traditional stereotype of rabbit god and diversify its identity, so that it can resonate with the youth. I designed 12 types of rabbit god representing different modern occupations. At the same time, I cooperated with Beijing Dashilan Design Community to commercialize Neo Rabbit God.




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